Download chapters:
1. GreenCOM Weaves Four Strands
Martha C. Monroe, Brian A. Day, and Mona Grieser
2. Thinking About Behavior
Orlando Hernández and Martha C. Monroe
3. Participation
Mona Grieser
4. Gender Matters
Mona Grieser and Barbara Rawlins
5. Addressing the Social Dimension: An Application
of Systems Thinking
Robbin R. Hough and Brian A. Day
6. Conducting a Rapid EE&C Assessment
Richard Bossi
7. Formative Research
Orlando Hernández
8. Pre-testing EE&C Products
Martha C. Monroe
9. Evaluation
Orlando Hernández
10. Building Capacity Through Training
Martha C. Monroe and Nina Chambers
11. Media Campaigns
Brian A. Day
12. Putting People Into Policy
Raisa Scriabine and Brian A. Day
13. El Salvador's National Environmental Education Strategy
José Ignacio Mata
14. The Gambia Environmental Awards Scheme—Creating Environmental
Awareness Through Participation
Irma Allen
15. Water Conservation in Jordan: A Novel Approach to Curriculum
Development
Mona Grieser, Barbara Rawlins, Khulood Tubaishat
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About this Book:
This manual was designed for those who make policy and design programs that affect people
and the environment. The staff of GreenCOM, the U.S. Agency for International Development’s
Environmental Education and Communication Project have arranged the following chapters
and case studies to share experiences, information, and models of working in education and communication.
Section One, Fundamental Concepts in Environmental Education and Communication (EE&C), provides an orientation to four theoretical perspectives
that have shaped GreenCOM’s approach to environmental education and communication projects: behavior change, participation, gender, and
systems thinking. Each has its own research frame-work and following, yet each contributes an important set of ideas to environmental education
and communication activities.
Section Two, Planning EE&C Programs, a variety of GreenCOM experiences illustrate the basic process of designing
education and communication programs: needs assessment, formative research, pre-testing, and evaluation. Taken together they form a reliable and
well-tested model for program development.
Section Three, Conducting EE&C Activities, looks at staff and participant training workshops, mass media campaigns,
and how EE&C can affect public policy.
Section Four, Putting It All Together, highlights several successful countrywide strategies from GreenCOM’s field
experience. These cases illustrate some of the diverse approaches to building capacity and planning and implementing environmental education and communication. The projects
involved training, policy initiatives, awards schemes, curriculum development, and multi-faceted communication campaigns.
Forward:
Environmental Education & Communication for a Sustainable World: Handbook for International
Practitioners reminds us that environmental problems cannot be resolved by technology alone.
We must consider the socio-economic roots of environmental problems.
Pollution, waste of energy, the destruction of the environment—these problems have everything to do with behavior, and the
roots of behavior lie within the beliefs and attitudes of our population. Today we suffer from the
absence of a global ethic encompassing the world environment, an ethic that promotes attitudes and
behaviors consonant with humanity’s critical role in the biosphere.
There can be no hope of finding viable solutions to environmental problems unless and until education and communication at all
levels is suitably modified to enable people from all walks of life to comprehend the fundamental
interrelationships between humans and their environment.
This publication is particularly valuable in that it links cross-cultural theory with examples drawn from various regions of the world. It is noteworthy
for its breadth and specificity. I recommend this document for any organization or practitioner developing an environmental
education or communication project nationally or internationally.
William B. Stapp
Ann Arbor, Michigan
Published by the Academy for Educational Development, Washington, DC, 2000
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Download for free. This book may be downloaded in PDF format and read using Adobe Acrobat Reader.
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Download the entire book:
Download by section:
Section 1: Fundamental Concepts in Environmental Education and Communication
Section 2: Planning EE&C Programs
Section 3: Conducting EE&C Activities
Section 4: Putting it All Together
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